Turn insight into distinctive thinking that people can recognise and remember.
Integrated marketing from Kenya to the world
Ideas that move people.Media that creates momentum.
We connect strategy, media, creativity, influence, technology and experiences so every brand interaction has a purpose and every investment has a clear role.
GCM
MAKING BRANDS VISIBLEMAKING BRANDS MATTERBRANDS THAT BELONG EVERYWHERE
GCM OVERVIEW
Integrated thinking.
Connected execution.
Measurable growth.
ONE CONNECTED GROWTH PARTNER
Great Consolidated Media is an integrated marketing, advertising, media and brand experience company built to help organisations become more visible, more relevant and more valuable to the audiences they serve. GCM brings strategy, creativity, media, technology, data, customer intelligence, public relations, digital communication, experiential marketing and brand engagement into one connected operating system.
The company approaches growth as a connected journey. It begins with understanding people and opportunity, translates insight into ideas, gives each platform a defined role, creates meaningful experiences and measures performance so every decision can improve the next.
How GCM creates value
One system.
Four principles.
GCM can operate as a full integrated partner or assemble specialist capabilities around a specific commercial challenge. The objective remains the same: create work that people notice, understand, remember, experience and respond to.
Build around behaviour, culture, context and the motivations that shape decisions.
Give every channel a clear role across attention, engagement, conversion and loyalty.
Measure what moved, learn from performance and strengthen the next decision.
Our operating philosophy
LISTEN.LEARN.LEAD.
Listen to people and the market. Learn from data and behaviour. Lead with ideas, integration and accountable execution.
Capability system
Six growth lenses. Fifteen specialist capabilities.
01IntelligenceStrategy · Data + Analytics · CRM + Customer Intelligence02MediaPaid Media · OOH + DOOH03PerformanceSearch Marketing · SEO + AEO · Affiliate Marketing04InfluencePublic Relations · Social Media · Influencer Marketing05CreativeCreative + Content · Branding + Retail06ExperienceExperiential + Activations · Sustainability + Purpose
Clients we have worked with
Trusted across sectors. Built for ambitious organisations.
Energy, consumer brands, insurance, engineering, tourism, public institutions and conservation organisations have trusted GCM with visibility, engagement and growth.
Vivo Energy Kenya
Coca-Cola
GA Insurance
Bidco Africa
ABWE Kenya
Worley
Hodari Kenya Safaris
Lexo Energy
Farmer's Choice
Progas
Migori County
Northern Rangelands Trust
Northern Rangelands Trust
Migori County
Progas
Farmer's Choice
Lexo Energy
Hodari Kenya Safaris
Worley
ABWE Kenya
Bidco Africa
GA Insurance
Coca-Cola
Vivo Energy Kenya
Our market lens
Local intelligence.
Regional ambition.
Global standards.
Kenya is our foundation. East Africa is our immediate growth arena. Africa is our opportunity. Global markets are part of the conversation.
NORTH AMERICASOUTH AMERICAEUROPEAFRICAASIAOCEANIAKENYAFoundation market
Kenya and East AfricaAfricaGlobal markets
Request a proposal
Bring us the objective. We will build the route forward.
Share the business challenge, audience, timing and level of investment you are considering. GCM will use that context to shape a focused conversation around the capabilities that can create the strongest commercial movement.
WhatsApp GCM +254 799 166 735 info@greatconsolidatedmedia.com KP Flats, Suite 25, Jakaya Kikwete Rd.