Publisher partnerships
We identify publishers whose audiences, content and commercial model fit the brand, then develop partnerships designed to generate credible and trackable demand.
05 · Performance
Affiliate Marketing
Build trusted partner ecosystems that connect influence with revenue.
IDEASPEOPLEPLATFORMSIMPACT
How GCM approaches Affiliate Marketing
Grow through partners people already trust.
GCM sees affiliate marketing as a commercial partnership ecosystem. We recruit relevant partners, align incentives with business value and manage the programme so trusted third parties can extend reach while every meaningful outcome remains trackable.
Work execution
From brief to market.
We identify suitable publishers and partners, define the commercial model, recruit and onboard the network, supply campaign assets and tracking, then manage quality, commissions and performance.
CORE CAPABILITIES05
Affiliate recruitment
We build a targeted recruitment pipeline, evaluate partner quality and onboard affiliates that can add meaningful reach, influence or conversion potential.
Network management
We coordinate partner communication, assets, tracking, compliance and performance so the affiliate programme stays active, accurate and commercially focused.
Commission strategy
We design incentive structures around margin, customer value and desired behaviours so partners are rewarded for the outcomes that matter most.
Performance reporting
We track partner contribution, conversion quality, revenue and efficiency, then use the evidence to scale productive relationships and address weak performance.
What success can look like
Built for meaningful movement.
The GCM method
Listen. Learn. Lead.
We listen to the market and the people who matter. We learn from data, context and behaviour. We lead with a clear point of view, disciplined execution and accountable measurement.
Ready to move the brief forward
Build a partner growth programme
Share the objective, audience, timing and commercial context. GCM will help shape the right scope and the combination of capabilities needed to move the opportunity forward.